AFP > Research & Statistics | Fundraising research > The Rich Less Generous Than Others?

AFP > Research & Statistics | Fundraising research > The Rich Less Generous Than Others?: "The NewTithing Group works to encourage charitable giving, especially among the wealthy. Two of the group's (and the study's) main contentions are that the wealthy can afford to give more, and that the most appropriate way to measure charitable giving is to analyze giving levels against asset wealth, not annual income. The group argues that since the upper middle class and the affluent have investment assets that generally exceed their income, measuring donations as a percentage of investment assets is a better gauge of generosity."