Bob Sutton: Polly LaBarre On "Jargon Monoxide"
One of the points that she made especially well was that mavericks are so effective at inspiring innovation partly because they use authentic and compelling language, not hollow business language. She pointed out that, in too many cases, the language used by executives in one company is completely interchangeable with the language used by another; and hollow and meaningless in every place it used. The class just cracked-up when she called this "Jargon monoxide." Now that is great language!
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