Logos by the Numbers: Voice: AIGA Journal of Design: Writing: AIGA

Logos by the Numbers: Voice: AIGA Journal of Design: Writing: AIGA: "Any attempt such as this to reduce artistic products to raw data is sure to meet with justifiable skepticism, and Loewy and Rand would probably frown at my study. However, I believe that this research, encompassing hundreds of thousands of trademarks over a long time period, can provide a valuable perspective that sheds light on the effects of social and organizational context on trademark design."